Finance

Markup Calculator

Calculate selling price, markup, and margin from product cost.

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Product costTarget markup (%)Currency

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Transparent methodology

What the result includes—and what it does not

Reviewed 2026-07-24SolveKit editorial review — calculator QA

Built for sellers converting a target markup into a price and resulting margin.

Calculation method

1Selling price = cost × (1 + markup rate).
2Gross profit = selling price − cost.
3Resulting margin = gross profit ÷ selling price.

Assumptions and limits

Markup and margin are different percentages; a 50% markup produces a 33.33% margin.
Enter a fully loaded cost if fees, packaging, or fulfilment should influence the target price.

Worked example

60% markup on a $50 product

Input: $50 product cost and 60% target markup.

Output: $80 selling price, $30 gross profit, and 37.50% gross margin.

How to use it

Three steps. One clear answer.

1Enter or paste the values requested by the tool.
2Review the input units and choose any relevant options.
3Calculate, then copy or download the result you need.

Built for trust

Useful without the friction.

No registration or paywall before your result.
Responsive controls for phone, tablet, and desktop.
Clear assumptions and warnings where estimates have limits.

Frequently asked questions

How does the Markup Calculator work?

Selling price = cost × (1 + markup rate). Gross profit = selling price − cost. Resulting margin = gross profit ÷ selling price.

What should I check before using the result?

Markup and margin are different percentages; a 50% markup produces a 33.33% margin. Enter a fully loaded cost if fees, packaging, or fulfilment should influence the target price.

How current is this page?

The methodology and source notes were reviewed on 2026-07-24. Editable rates and inputs should still be checked against the provider or authority linked below.

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