SEO & Marketing
Website Ad Revenue Calculator
Estimate daily, monthly, and annual website advertising revenue from page views and Page RPM.
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Transparent methodology
What the result includes—and what it does not
Built for publishers modelling an advertising-revenue scenario from page views and an observed or assumed Page RPM.
Calculation method
- 1Estimated monthly revenue = monthly page views ÷ 1,000 × entered Page RPM.
- 2Daily revenue divides the monthly estimate by 30.4375, the average days per month; annual revenue multiplies it by twelve.
- 3Required page views = target monthly revenue ÷ entered Page RPM × 1,000.
Assumptions and limits
- Use Page RPM when the traffic input is page views; ad-impression RPM uses a different denominator.
- RPM is an estimate and can change with country mix, season, device, viewability, consent, ad demand, content, and invalid-traffic adjustments.
- The calculator does not predict approval, fill rate, click-through rate, advertiser bids, or guaranteed earnings.
Worked example
100,000 monthly page views at an $8 Page RPM
Input: 100,000 monthly page views, $8 Page RPM, and a $1,000 monthly target.
Output: $800 estimated monthly revenue, $9,600 annualized, and 125,000 page views needed for the target at the same RPM.
How to use it
Three steps. One clear answer.
- 1Enter or paste the values requested by the tool.
- 2Review the input units and choose any relevant options.
- 3Calculate, then copy or download the result you need.
Built for trust
Useful without the friction.
- No registration or paywall before your result.
- Responsive controls for phone, tablet, and desktop.
- Clear assumptions and warnings where estimates have limits.
Frequently asked questions
How does the Website Ad Revenue Calculator work?
Estimated monthly revenue = monthly page views ÷ 1,000 × entered Page RPM. Daily revenue divides the monthly estimate by 30.4375, the average days per month; annual revenue multiplies it by twelve. Required page views = target monthly revenue ÷ entered Page RPM × 1,000.
What should I check before using the result?
Use Page RPM when the traffic input is page views; ad-impression RPM uses a different denominator. RPM is an estimate and can change with country mix, season, device, viewability, consent, ad demand, content, and invalid-traffic adjustments. The calculator does not predict approval, fill rate, click-through rate, advertiser bids, or guaranteed earnings.
How current is this page?
The methodology and source notes were reviewed on 2026-07-24. Editable rates and inputs should still be checked against the provider or authority linked below.
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